Saturn Car
Saturn car models presently make some of the most affordable vehicles in the General Motors family brand; the Saturn collection includes minivans, SUVs and regular cars. The market advantage brought by a Saturn car is relevant in the fuel consume and the price accessibility when making the purchase. This production tendency was adopted by General Motors as a marketing strategy to gain market dominance over the fiercest competitor: Japanese automotive manufacturers. Thus, General Motors came to sell low-priced Saturn car models at the beginning of the 1990s; then, this new division got the public attention by the very customer friendly services.
The first Saturn car designs to hit the market were the S Series that included sedans, wagons and coupes. They stood apart even within the wide General Motors range of products by the use of new special platforms and plastic panels included for a superior durability and resistance against denting. The entire Saturn car division was produced in a single plant in Tennessee. Back in the 90s these vehicles were the most fuel-efficient of their time with a forty miles per gallon consume for manual transmissions. Plus, depending on the model, a Saturn car could offer somewhere between 85 and 124 horsepower.
The new millennium didn't bring much novelty in the Saturn car design; the producers worked a little bit at the interior look, but it is obvious that within the GM family this brand was underexploited and even neglected. With lower sales attracting the leaders' attention, General Motors finally made a move in the direction of launching a new Saturn car division: the L Series. The concept relied on the use of the sedan to revive interest in the brand: thus the Vue and the Ion followed together with a green line application in the form of a hybrid car this time.
If compared to the first Saturn car models, present-day Saturn vehicles have changed and improved a lot. If plastic panels had been such a success in the past, they are now history and replaced by the new steel body panels that are considered both safe and conventional. Moreover, any modern Saturn car is likely to bear the marks of the European GM models like the Opel. Some users have complained about the loss of the originality and the stylish polishing of European cars, but speaking in overall terms, one cannot overlook or neglect the serious improvements made not only in design but in quality and refinement too.